Photo by freefoto - http://www.flickr.com/photos/freefoto/Anyone who has watched Jimmy and the Giant Supermarket will have seen Jimmy Doherty attempting to beat Tesco at their own game. He’s been trying to develop free range, high welfare versions of popular food products which can compete with Tesco’s own brand offerings on taste and, above everything else, price. The format of the program isn’t anything groundbreaking and it feels like it’s been treading a path already well worn by the celebrity chef crowd. One thing did jump out at me – the sadly low opinion Tesco has for its own customers and their intelligence. Continue reading “Some thoughts on offal and veal”→